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Resume

Experience

Public Relations & Marketing Manager

FEB 2014 - PRESENT

Lansing Board of Water & Light

Lansing, MI

Served as the spokesperson for the organization internally and externally, including media interviews; developed talking points, speeches and company-wide emails for executive management; managed crisis communications including international hacking incident, catastrophic storms and extraordinary customer issues; directly supervised Public Relations & Marketing and Print Shop teams; determined and monitored department budget and targets; highlighted workforce diversity and community involvement through award winning ad campaign; directed all social media accounts; hosted and narrated informational videos for customers; redesigned, launched and oversaw external website and mobile app; wrote and served as lead editor for internal quarterly magazine; wrote external monthly newsletter.

Digital Content Supervisor

JUNE 2012 - FEB 2014

WLNS-TV6

Lansing, MI

Delivered live broadcast reports; wrote and designed content for the station's website, including breaking news stories, videos, photo galleries and specialty content pages; utilized social media as a communication and promotional tool to inform and engage viewers; designed station news and weather mobile apps; hired in as the social media/web coordinator and promoted to listed title.

Communications Consultant

JULY 2014 - JULY 2016

Self Employed

Lansing, MI

Advised clients on social media best practice strategies; developed social media strategies for nonprofits, local and international businesses; assisted in website management and redesign.

Education

Master of Public Health

JAN 2013 - AUG 2016

Michigan State University

East Lansing, MI

Obtained a Master's in Public Health (MPH) with an emphasis in communications and telehealth; overall GPA 3.94.

B.S. Broadcast Journalism, B.A. Anthropology

AUG 2008 - APRIL 2012

Grand Valley State University

Grand Rapids, MI

Dual degree in four years; four year member of Varsity Swim Team; five-time Scholar All American & Dean's List achievement; Alpha Anthropology Honor Society; studied abroad in Egypt; member of Colleges Against Cancer.

Certifications

Certified Tourism Ambassador (CTA)

FEBRUARY 2022

Certified Tourism Ambassador Program

Accreditation in Public Relations (APR)

SEPTEMBER 2021

Public Relations Society of America

Volunteer

Central Michigan Public Relations Society of America

JAN 2023 - PRESENT

Lansing, MI

Serve as co-chair for the Accreditation in Public Relations (APR) committee.

Ingham County Medical

Care Facility

JAN 2016 - PRESENT

Okemos, MI

Serve as vice chair; member of the  communications committee.

Crohn's & Colitis Foundation of America

JUNE 2012 - JULY 2020

Lansing, MI

Serve as marketing chair for local CCFA Chapter; acted as emcee for Take Steps walk annually.

Professional Skillset

WPM 110

Crisis Communications

Speech Writing

Media Relations

Video and Photo editing

Microsoft Office

Awards

Nominated for Michigan Emmy -- Lansing BWL 40+ Commercial

2020 PRSA Excellence Award -- Lansing BWL 40+ Commercial

2020 PRSA Excellence Award -- Hometown Leaders

2019 Excellence in Public Power Communications -- Lansing BWL 40+ Commercial

2018 Excellence in Public Power  Communications -- #EggWatch2018

Nominated for Michigan Emmy -- No Colon Still Rollin

2014 Michigan Association of Broadcasters Award -- Best Use of Digital Media

2013 & 2014 Michigan Associated Press -- Best Website (WLNS)

References available upon request.

Professional Skillset

WPM 110

Crisis Communications

Speech Writing

Media Relations

Video and Photo editing

Microsoft Office

Awards

Nominated for Michigan Emmy -- Lansing BWL 40+ Commercial

2020 PRSA Excellence Award -- Lansing BWL 40+ Commercial

2020 PRSA People's Choice Award -- Lansing BWL 40+ Commercial

2020 PRSA Excellence Award -- Hometown Leaders

2019 Excellence in Public Power Communications -- Lansing BWL 40+ Commercial

2018 Excellence in Public Power  Communications -- #EggWatch2018

Nominated for Michigan Emmy -- No Colon Still Rollin

2014 Michigan Association of Broadcasters Award -- Best Use of Digital Media

2013 & 2014 Michigan Associated Press -- Best Website (WLNS)

References available upon request.

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