Resume
Experience
Public Relations & Marketing Manager
FEB 2014 - PRESENT
Lansing Board of Water & Light
Lansing, MI
Served as the spokesperson for the organization internally and externally, including media interviews; developed talking points, speeches and company-wide emails for executive management; managed crisis communications including international hacking incident, catastrophic storms and extraordinary customer issues; directly supervised Public Relations & Marketing and Print Shop teams; determined and monitored department budget and targets; highlighted workforce diversity and community involvement through award winning ad campaign; directed all social media accounts; hosted and narrated informational videos for customers; redesigned, launched and oversaw external website and mobile app; wrote and served as lead editor for internal quarterly magazine; wrote external monthly newsletter.
Digital Content Supervisor
JUNE 2012 - FEB 2014
WLNS-TV6
Lansing, MI
Delivered live broadcast reports; wrote and designed content for the station's website, including breaking news stories, videos, photo galleries and specialty content pages; utilized social media as a communication and promotional tool to inform and engage viewers; designed station news and weather mobile apps; hired in as the social media/web coordinator and promoted to listed title.
Communications Consultant
JULY 2014 - JULY 2016
Self Employed
Lansing, MI
Advised clients on social media best practice strategies; developed social media strategies for nonprofits, local and international businesses; assisted in website management and redesign.
Education
Master of Public Health
JAN 2013 - AUG 2016
Michigan State University
East Lansing, MI
Obtained a Master's in Public Health (MPH) with an emphasis in communications and telehealth; overall GPA 3.94.
B.S. Broadcast Journalism, B.A. Anthropology
AUG 2008 - APRIL 2012
Grand Valley State University
Grand Rapids, MI
Dual degree in four years; four year member of Varsity Swim Team; five-time Scholar All American & Dean's List achievement; Alpha Anthropology Honor Society; studied abroad in Egypt; member of Colleges Against Cancer.
Certifications
Certified Tourism Ambassador (CTA)
FEBRUARY 2022
Certified Tourism Ambassador Program
Accreditation in Public Relations (APR)
SEPTEMBER 2021
Public Relations Society of America
Volunteer
Central Michigan Public Relations Society of America
JAN 2023 - PRESENT
Lansing, MI
Serve as co-chair for the Accreditation in Public Relations (APR) committee.
Ingham County Medical
Care Facility
JAN 2016 - PRESENT
Okemos, MI
Serve as vice chair; member of the communications committee.
Crohn's & Colitis Foundation of America
JUNE 2012 - JULY 2020
Lansing, MI
Serve as marketing chair for local CCFA Chapter; acted as emcee for Take Steps walk annually.
Professional Skillset
WPM 110
Crisis Communications
Speech Writing
Media Relations
Video and Photo editing
Microsoft Office
Awards
Nominated for Michigan Emmy -- Lansing BWL 40+ Commercial
2020 PRSA Excellence Award -- Lansing BWL 40+ Commercial
2020 PRSA Excellence Award -- Hometown Leaders
2019 Excellence in Public Power Communications -- Lansing BWL 40+ Commercial
2018 Excellence in Public Power Communications -- #EggWatch2018
Nominated for Michigan Emmy -- No Colon Still Rollin
2014 Michigan Association of Broadcasters Award -- Best Use of Digital Media
2013 & 2014 Michigan Associated Press -- Best Website (WLNS)
References available upon request.
Professional Skillset
WPM 110
Crisis Communications
Speech Writing
Media Relations
Video and Photo editing
Microsoft Office
Awards
Nominated for Michigan Emmy -- Lansing BWL 40+ Commercial
2020 PRSA Excellence Award -- Lansing BWL 40+ Commercial
2020 PRSA People's Choice Award -- Lansing BWL 40+ Commercial
2020 PRSA Excellence Award -- Hometown Leaders
2019 Excellence in Public Power Communications -- Lansing BWL 40+ Commercial
2018 Excellence in Public Power Communications -- #EggWatch2018
Nominated for Michigan Emmy -- No Colon Still Rollin
2014 Michigan Association of Broadcasters Award -- Best Use of Digital Media
2013 & 2014 Michigan Associated Press -- Best Website (WLNS)